Social value and tendering now seem to go together as a pair. The Public Services (Social Value) Act 2012 became law on 8th March 2012. The law requires public sector organisations to consider the potential for suppliers to deliver services that enhance the area and people with whom they will be working.
These services can focus on improvements to areas such as:
A new social value model was launched meaning the central government will be required to go beyond the Public Services (Social Value) Act 2012. These new measures came into effect on the 1st of January 2021. It was launched with the aim of;
Thanks to this act, there is an obligatory emphasis on social value questions in tenders and PQQs. This demonstrates the increasingly important link between social value and tendering.
Public sector organisations inviting tenders for work over £180K are now obliged to ask potential suppliers about social value. It is now more important than ever to be aware of what it means. You must now demonstrate an understanding of social value into your bid responses.
This new social value procurement model will help to level the playing field between large corporations and SMEs. The new system will apply tests that all bidders are capable of meeting, regardless of their size.
Cabinet Minister, Julia Lopez, said:
“Government has tremendous buying power, spending £49bn each year on vital public services. Value to the taxpayer should lie at the heart of our procurement decisions.
Too often, however, ‘value’ has been narrowly defined by price without taking into account other important factors such as the number of local jobs or apprenticeships a contractor will provide, the care they show the environment in their business practices or the number of SMEs involved in their wider supply chain.
We want to see a greater variety of companies deliver government contracts, from every corner of our country – not just because that benefits local economies and communities but because it helps diversify our risk, create a more resilient supplier base and deliver some of our critical priorities.
If we can use government’s buying power to drive that broader value, the better our chances of levelling up our country and investing in our people as part of our COVID recovery.”
With a vast number of government departments across the UK, consistency is vital for ensuring equal opportunities for all suppliers. Therefore, commercial teams, working within these departments, will be expected to complete specific training. This training will focus on implementing the new model and deriving the maximum social value from contracts.
Chair of the Social Value Policy Unit at the Federation of Small Businesses, Arnab Dutt, said:
“I welcome the announcement of social value procurement as an important step forward for public sector supply chains. Its focus on addressing economic inequality, the climate emergency and societal wellbeing is a 21st century agenda.
Social value has the potential to be transformational in bringing opportunity to all parts of our county and the many small businesses that are the lifeblood of our communities.
The Federation of Small Businesses continues to help shape the policy of a dynamic ecosystem for our UK SMEs in collaboration with the public sector, acknowledging that the government’s SME growth agenda and social value policy go hand in hand.”
It is important to note that when considering social value and tendering, the value you describe doesn’t just have to be “social” related. You can demonstrate environmental, benevolent, economic or employment-related values. For example, broadly speaking, the below are all examples of social value in one form or another:
The new social value in the procurement model will be used by government bodies to assess the social impact of suppliers. From January 2021, a 10% weighting is placed on social value in your quality responses, when bidding for central government contracts.
When evaluating tender responses, government departments will use the new model to score potential suppliers. This scoring will focus on the wider, positive impact that your business will provide whilst delivering the contract.
The new model also means more value for money for the UK taxpayer.
The Minister for Civil Society, Baroness Barren said:
“This hugely positive change will ensure taxpayers’ money supports levelling up across the country, encouraging businesses to give back to their communities and offering more opportunities for our dedicated charities, social enterprises and voluntary groups. This way we can ensure government contracts are helping to tackle economic inequality and support our recovery.”
Social value in tendering is about going above and beyond. Buyers want to see achievable ways for suppliers to make a positive impact on their surroundings if they win the bid. Buyers don’t just want suppliers who can successfully deliver the work, but who are able to offer the whole package.
Many public sector organisations, especially local authorities, publish specific social, environmental or charitable agendas. This is usually in the form of strategic economic or social plans, for example, the North East LEP Strategic Economic Plan. This may be included as part of the tender or may be available on the public sector body website. It’s important to do your reading and ensure you demonstrate that you share the same priorities, in your response.
Don’t be vague. Make tangible commitments and include:
For example, “We are committed to continuing our process of reducing our carbon footprint and aim to have this reduced by 45% from its current level by the end of the contact in June 2022.”
It is important not to presume you know what the buyer wants to hear. Instead, digest the demands of the question and respond accordingly. Don’t, for example, get caught up in writing about adding value through making charitable donations if the question is asking you to detail how you will enhance social value through introducing additional employment/work experience opportunities.
Make commitments you can keep. We have seen many cases of suppliers making promises they cannot keep. Since buyers expect suppliers to adhere to the promises they make, this can often lead to trouble.
The new social value in procurement model will challenge and encourage suppliers to think beyond their own, internal objectives. In the future, suppliers will need to consider the impact of their organisation on the wider community and environment. The actions they then implement will need to be demonstrable in order to be successful in public sector tendering.
The model will also challenge government authorities to choose the best supplier based on more than just price. They will need to assess the positive impacts of their chosen supplier and ensure that they maximise taxpayers’ money. In turn, this also means that suppliers of different sizes can be compared more fairly. Large corporations and SMEs alike will be measured against the same initiatives.
If you’re struggling with social value or need help understanding a buyer’s requirements, our dedicated team are here to help. Get in touch with our team for a free consultation. Simply call, email or upload your tender specification.
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