Our Guide to Red Review Bid Management

23rd March 2022

What is red review bid management?

Have you heard the phrase “red review bid management” before? If so, do you understand what it means and all that it entails?

In this blog, we’ll go through red review bid management and what it means for your business. Keep reading to find out more!

What is red review bid management?

Simply put, a red review predicts how well your final tender response will perform when submitted to the buyer. At this stage, the Review Team should assess your bid response from the buyer’s perspective. This could include:

  • Compliance with the tender specifications
  • Responsiveness and storytelling
  • Value for money
  • USPs, features and benefits
  • Technical solutions.

This part of the tendering process is an opportunity to make improvements to your response, increasing your chances of success.

How can you conduct a red review of your bid?

There are many different ways to approach red review bid management. However, a common way to approach a red review is to establish a “Red Team”.

Your Red Team should be separate from your Bid Writing Team. That way, you can receive feedback from different perspectives, which is an important part of any review process. In many cases, Bid Writers are too close to the actual writing process, which could influence their opinions.

The team could consist of:

  • A Red Team leader
  • Senior professionals
  • Industry representatives.

Why is red review bid management important?  

Conducting a red review is important for increasing your chances of tendering success. Without this step, you could miss key elements of your USPs, solutions, case studies, qualifications and accreditations.

Having an external team review your tender response is a great opportunity to improve. By putting themselves in the buyer’s shoes, they can highlight areas that need reworking. So, when it comes to submitting the bid, you’re ready to succeed.

Do other review processes exist?

As well as red reviews, you might encounter the following:

  • Blue Team reviews, focused on the basic outline
  • Pink Team reviews, focused on the content
  • Green Team reviews, focused on pricing
  • Gold Team reviews, focused on high-level win themes
  • White Team reviews, focused on visual aspects of the bid.

In summary 

Red review bid management is a review technique used by bidding professionals. When you have an external Red Team review your bid, your chances of success will increase. They’ll review your bid for inconsistencies, areas that need improvement, and more. Once this review is complete, you’ll be more than ready to win your next tender.

How Hudson Succeed can help 

Still have questions? Why not call our Bid Writing Consultants? We’re always happy to help!

We have over 60 years of bid writing experience and an 87% success rate. Whether you’re completely new to tendering or aren’t seeing results – we can help. There are four bid writing packages available:

  • Tender Writing

Once you’ve found a tender you’d like to go for, send it over to us. One of our Bid Writers will write the tender response for you. We’ll provide a full Tender Writing breakdown and even submit it on your behalf.

  • Tender Mentor

Tender Mentor can give your tender response a once over before you submit. Our Bid Writing Team will analyse your response, notifying you of any errors and opportunities for improvements prior to submission.

  • Tender Ready

During the Tender Ready service, our team will create professional policies, procedures, and case studies in your company branding. If you already have this content, we will review everything carefully to ensure that nothing is missed. This service also helps businesses who are new to tendering with terminology and industry knowledge.

  • Tender Improvement

The Tender Improvement package can help those who have tendered before but aren’t seeing results. Our Bid Writers will assess your previous responses and work with you to develop improved content.

Get in touch to find out how we can help your business grow.

Need help searching for tenders?

Now it’s time to find a contract opportunity for your company!

You may be wondering where you can find a tender for your business. There’s no shortage of websites offering multi-sector tendering opportunities and leads.

Ideally, you should be searching for a sector-specific site that posts all unique, public and private sector opportunities.

Our sister company, Hudson Discover, has 11 sector-specific tendering portals.  One centralised and easy-to-navigate portal can help you save time, streamlining the process.

Once signed up, you’ll have access to your own dedicated Account Manager. They’ll be able to answer any questions you may have about public sector contracts. You’ll also get an email alert when new and relevant tenders are uploaded to your sector.

A subscription to one of our industry-specific portals will include:

  • Unlimited portal access. You can browse your industry’s portal to your heart’s content. See the hundreds of opportunities that are available, intuitively categorised and easily accessible.
  • A daily email bulletin. When you sign up to a portal, you’ll receive an email alert when new tenders are uploaded.
  • A dedicated Account Manager. They’ll handle any questions or queries you may have about the portal.
  • A free 20-minutes phone consultation with a Bid Writer. Our expert bid consultants will chat with you about anything tender related.

What opportunities can I expect from a tender search on a Hudson Discover portal?

We host all kinds of tenders in both the public and private sectors. These are inclusive of, but aren’t limited to:


Our support doesn’t end there! Our creative content agency, Vocal, are on hand to help.

The Vocal Team are not afraid to stand up and be heard. And we make sure our clients aren’t either! From small, micro businesses to large organisations, we are vocal about the things that make your business unique.

Our creative service is dedicated to growing your business through striking and thought-provoking content. We’ll take your bid and give it a complete makeover. With professionally designed tender documents, you’re sure to make an impression on the buyer!

Our team specialise in six areas, including:

If you’d like to know more about what we can do for your business, introduce yourself to the team!

Contact us to find out more!

Find more helpful tips and advice in our blogs. We cover topics including: 

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