Bid Writing – To Bid or Not to Bid?

5th February 2018

We ask the ultimate bid writing question – to bid or not to bid?

THAT is the question! … Right?

Many factors may affect your decision to either bid or not bid when tendering for a contract. Rather than making it a gruelling and drawn out process, keep it simple.

We have put together a few checklist points, which you can use to determine an answer to the age-old question of tendering – to bid or not to bid?


Have you got 3 ideal case studies?
These are to be similar in scope, value, and scale etc.
Is it right for you?
Look at the size, scope, location, specification – carefully assess the work – don’t be bidding for work in Uganda if you can’t deliver there
Is it financially viable?
Is it worth it? – would you be making a profit?
Do you meet the financial standing?
The golden rule is that you shouldn’t bid for a contract that is worth more than 50% of your annual turnover
Do you offer something unique in the market?
Look at your organisation’s USPs– what can you do that your competitors can’t?
Does this fit in with a long-term strategy?
Will this help expansion and fit into key goals for your company?
Do you need to outsource any work?
If so, how much? If it’s more than 50% why should you be chosen over other prime deliverers?
Does your company have the ability to deliver the project on paper?
Check your team CVs – is the experience and capability there?
Do you have time?
Do you require support? Can you afford to commit the time, effort and cost?
Would you choose yourself for this?
Put yourself in the buyer’s shoes – would you offer your company the workload compared to your competitors? How good can you put your offering across on paper?

Tender-Readiness Exercise

These are just a few examples of what you can ask yourself when deciding to bid or not to bid for a contract in your sector. We can help you decide via a highly effective and simple tender-readiness exercise our company provides, along with writing services, tender/procurement training and the best opportunity tracking around via industry-specific portals!

We don’t just look at the fact whether you should bid or not bid for any project but take into consideration your current practices, policies and written documentation to see if this is sufficient against tender-specific requirements. It’s all well and good deciding to bid for a project/contract, but if you don’t have adequate processes, manuals and method statements etc., this will undoubtedly be your downfall. A Bid Writer can help you understand a bit more about the tendering process and write a winning bid. Make sure you’re fully ready to go!

Take the hassle out of the bid decision-making process and go for what is right for YOU!

Let us help you get there and ultimately make you grow, develop and stand out!

Get in touch with a Bid Consultant today!

Find more helpful tips and advice in our blogs. We cover topics including:

Our services

Tender Writing

Once you’ve found the perfect bid for your business, send it our way. Our Bid Writers can take care of the whole thing for you they’ll even submit it on your behalf. They’ll let you know what they need from you, providing you with a full Tender Writing breakdown.

Tender Ready

Our Tender Ready 4-week programme is perfect for businesses that have never tendered before. A Bid Writer will work with you to ensure you have everything in place to tender successfully. They can also help you better understand the tendering process. Tender Ready offers your business:

  • A 12-month subscription to one Hudson Discover.
  • Access to Global Bid Directors and Senior Bidding Professionals.
  • An Organisation-wide Bid library, including 3 case studies, 5 CVs and policies.
  • Additional flexible benefits.

Tender Improvement

If you’ve been tendering but aren’t seeing success from your current efforts, our Tender Improvement package can help. Our Bid Team will assess your previous responses and tender documents. They will work with you to improve for future submissions. This package includes a 12-month subscription to a Hudson Discover portal and additional tendering development services.

Tender Mentor

If you’ve written your own tender response and need it double-checked for errors, Tender Mentor can help. A Bid Writer will proofread your work for any inconsistencies, grammar or spelling mistakes. They will also ensure it’s in line with the specification before you submit. This can help you formulate a winning submission.

Additional support

If you only need assistance with PQQs or SQs we can help. Send the information over to us and we can provide you with a quote for the work involved.

Discover Elite

Upgrading to Discover Elite can help optimise your tendering efforts – even when you’re busy. Our two new time-saving tools can improve your competitor awareness and success rate when bidding for a contract.

The Ultimate Time Saver package offers your business:

  • A maximum of five tender breakdowns per month.
  • An annual subscription to a maximum of two Hudson Discover sector-specific portals. This option can help businesses that overlap two industries such as Healthcare and Technology, for example.
  • Pre-market and award engagement notices monitored on your behalf.
  • Buyer portal management, including registration, password management, downloading documents and assessing viability based on your bid or no-bid strategy.
  • Weekly phone calls with your dedicated Account Manager to discuss viable tendering opportunities.

The Become a Pre-Bid Master package also includes:

  • All of the above.
  • Up to seven tender breakdowns per month.
  • Bid Strategy delivered by a Senior Bid Manager with a minimum of 5 years of experience. It will also be managed by our Global Bid Director.

Contact us to find out how we can help your business grow. 


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