The landscape of public procurement is evolving—and fast. As contracting authorities look for more engaging and efficient ways to assess bids, video submissions in UK tenders are gaining momentum. No longer confined to static documents, tender responses are now starting to include dynamic multimedia content that brings your proposal to life.
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In a digital-first procurement environment, decision-makers appreciate clear, concise, and engaging submissions. Videos can:
Some UK contracting authorities are now explicitly inviting or accepting video content as part of the tendering process, particularly for bids where quality and service differentiation are crucial.
At Tender Consultants, we’ve helped countless clients elevate their bid submissions with strategic use of video—and the results speak for themselves.
To make a winning impression with your video content, it’s not just about production quality—it’s about strategic messaging. Here are some best practices to follow:
Aim for videos under 3 minutes, unless specified otherwise. Focus on the most critical elements: who you are, what value you bring, and how you will deliver the contract.
Create a narrative around your proposal. Start with the challenge, present your solution, and reinforce your credibility with proof (testimonials, results, etc.).
Feature key personnel who will deliver the project. This builds trust and shows the client you’re prepared and people-focused.
Use subtitles, clear audio, and accessible formatting. Public sector bodies must meet accessibility standards, and your content should reflect that.
Not all tenders allow or require video. If a video is requested, follow the brief precisely—length, format, content scope, etc.
Video allows you to speak directly to evaluators. Your tone, energy, and enthusiasm can cut through the noise in a crowded tender evaluation process.
A short demo or walkthrough can help evaluators understand technical processes or service delivery frameworks better than any written explanation.
Emotionally resonant content creates a lasting impression. A confident, authentic video can establish trust and credibility much faster than words alone.
A well-produced video signals attention to detail, modern thinking, and investment in communication—traits every buyer values.
Many businesses feel daunted by the idea of including video. That’s where our experts come in. Tender Consultants offers full support for clients wanting to integrate video into their tenders, including:
We align the video with the scoring criteria, so you’re not just making a video—you’re making a strategic submission.
For more on how we help businesses respond to tenders strategically, explore our Insights hub or check out this guide to winning tenders.
The use of video in UK tenders is still emerging but growing. As public and private sector buyers continue to digitalise their procurement processes, expect to see:
To stay ahead of the curve, now is the time to explore video as part of your bid toolkit.
Video submissions are more than a modern flourish—they’re an opportunity to engage stakeholders, differentiate your offer, and make a memorable impression. With expert guidance from Tender Consultants, you can craft professional, high-impact videos that elevate your tender submissions.
Ready to enhance your next bid with video? Book a consultation today to see how we can help.
